Face book is all about connecting with people socially and from a business point of view.Facebook gave the option for users to create business pages and fan pages.
These pages are extremely valuable Facebook Real-estate and should be used effectively.
After visiting hundreds of Fb Business Pages and Fan pages it is clear that this is an area that most users could improve and get instant results.
There are 5 main passive areas for the promotion of your Business on a Facebook Page
- The Page Profile picture (left upper corner)
- The Name of your page.
- The Picture Strip (under the name).
- The Page Canvas (the large area in the centre of your page)
- Facebook “Wall” page.
The default landing page for your Facebook is your “wall” this is constantly changing when visitors or the users post comments and other postings and can get rather confusing and messy.
Your Facebook wall should not be your Business Landing Page users should create a Welcome page or about us tab and set this as the landing for your visitors.
Create a page profile picture that promotes your Unique Selling Advantage. (What you do)
Most users place a logo in this area. This is traditional branding and is appropriate in an Off Line situation like a letter Head, Newsletter or Email. In the On-Line Facebook world it is less effective. Why? Because people come to or search your Facebook page by name not your logo Face book give you space for your profile page picture and more, Use it to promote you business Unique Selling Advantage if you create a clever Profile picture, it will give you an advertising thumbnail as well, Remember thumbnails are posted on other peoples pages when you post a comment increasing your reach.
Your page name is very important it is your headline tag, Keep you name relevant, informative and simple, avoid hyphens and other punctuations and company recognisers like Pty.Ltd or LLC or other. They are surplus and confusing to search engines. Keep it simple. Example J. Smith Accounting or JS Accounting. Would be harder to search than John Smith Accounting.
The picture strip is often over looked and are often filled with irrelevant or in appropriate pictures like Xmas parties and other. This is ok for your personal Facebook page but for a business page, well you decide, remember this is page is promoting you to potential clients. The picture strip is a great opportunity to display your leading products or services or other page links. And you can tag them.
The page canvas above the fold (before you scroll) is the most valuable real-estate on Facebook. You can settle for a one level page or double this valuable real-estate with a reveal or gateway page. Think of this as your Businessbook the reveal page is the cover of the book. You can use this cover to promote your book with interesting graphics and content. Most importantly a call to action. The request to click on the LIKE button to enter further.
These pages allow you to collect a Like for your page that will be displayed on their page as likes and in their like list, importantly they allow your visitors to brows your Facebook page quickly with out having to wait for video clips to load. On click of the like button these pages disappear and reveal you welcome page proper. This page can be used for promotion of your business via a video clip, text images and tags the list is as endless as your imagination. But remember you deed to do this above the fold! to get an example Click teamworldtel
There are all sots or reveal/gateway page templates for purchase or free available on the net, find one that suits you and your pocket. here is a good place to start the templates are simple and easy to create.
These pages allow you to collect a Like for your page that will be displayed on their page as likes and in their like list, importantly they allow your visitors to brows your Facebook page quickly with out having to wait for video clips to load. On click of the like button these pages disappear and reveal you welcome page proper. This page can be used for promotion of your business via a video clip, text images and tags the list is as endless as your imagination. But remember you deed to do this above the fold! to get an example Click teamworldtel There are all sots or reveal/gateway page templates for purchase or free available on the net, find one that suits you and your pocket. here is a good place to start the templates are simple and easy to create.
There is also on very important object that should be included on your welcome page that is an Opt-In form. Opt-In forms are a necessity in these fast moving times the can if set correctly up create complete automation of you page or site. They are designed to do the following functions and more depending on the Opt-in form design. The collection or names, email addresses and other information as you require. They are essential in List creation of your target market. And a response can seek confirmation or permission from your visitor to receive emails, and newsletters from you. They allow Direction to web sites and blogs and allow your visitor to unsubscribe at a time of their choice. Below is an example of an Opt-In form powered by AWeber further information can be found at.
You are reading "Create an Effective Facebook Business Fan Page for your Business" more from this series of posts.
Avoid These 3 Common Facebook Mistakes
Facebook Etiquette, a List of “Don’t Dos”
How to Create a Facebook Updating Strategy that Works for You
7 Steps to Create and Promote Your Facebook Business Page
3 Quick and Easy Facebook Tweaks You Can Do Right Now
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TEAMWORLDTEL: GET PAID ON BILLS!
“ YOU ARE IN BUSINESS FOR YOURSELF BUT NEVER BY YOURSELF”
TEAMWORLDTEL: GET PAID ON BILLS!
“ YOU ARE IN BUSINESS FOR YOURSELF BUT NEVER BY YOURSELF”
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