Don’t ignore it. Facebook is here to stay. It’s now “normal.”
There are over 600 MILLION plus and growing active users on Facebook It’s safe to say your ideal audience is on Facebook.
Entrepreneurs and businesses of every size have a Facebook Page and if you don’t, people start thinking you’re “behind the times.”
Facebook can feel guilty that you’re not doing enough. creating a strategy that works for you is so important.
Posting a Facebook Status Update is the most integral facet of Facebook. keep things simple, and be efficient with time and strategy.
It is important to create a Facebook updating strategy that works for you. Because you don’t want to feel guilty about how much or little time you’re putting into being present at Facebook. Start by learning:
- Why you’re only as good as your last post
- When to post and what to post
- The best tools to curate content in your industry
- Getting started with your action plan
“Getting people to engage and interact with your posts and click the Facebook LIKE button next to your posts is crucial.”
If you’re last post had no interaction at all not only will Facebook take note, but your fans who saw it will too, and quickly become uninterested. That’s why it’s important to track what’s working and what’s not in order to keep your content fresh, inviting and interesting.
It’s a great idea to track the links you share on Facebook using link shortener’s. Like Bit.ly. about using Bit.ly.
Because, Bit.ly links save you from long and garish looking URLs. Bit.ly helps you collect, organize, shorten and share your links.All links shared via Bit.ly allow users to view complete, real-time traffic and analytics data. Bit.ly also powers more than 10,000 custom short URLs and offers an analytics service that helps users grow their social media traffic.
The next thing to use is Facebook Insights. Only available for Business Pages.
1) The average number of LIKES and/or comments.
These stats provide information on your engagement and interaction. It tracks the LIKES and number of comments per post. Get know what posts work and don’t work.
2) Unlikes.
Watch for UNLIKE spikes. Then pay attention to the content you posted at the time of the UNLIKE spike. This will give you insight as to why people left your page.
Start Thinking About Your Facebook Updates, how to Get In Front of More People!
Remember anything posted on Facebook whether it’s a link or video or picture status update, are all considered as an object.
You need to know the following… read this article! How Facebook Ranks Your Page
As you have read Facebook is all about edges, each text update, link, or video or picture update as an object that has three edges. These edges will determine what Facebook thinks is important enough to put into the top news feeds of your fans. You want to show up in the TOP NEWS of your Facebook home page. That’s the page that is displayed by default when you click your Home button. It gets a lot of eye balls looking!
Your goal is to get into the top news feeds. Here’s how!
“NEWS FEEDS”
When your object is placed on another person’s Facebook Home Page, This is the Facebook way of displaying the updates they Facebook think you care about and interested in the most you have indicated this behaviorally.
- By liking and commenting those objects.
- How often is the user checking you out?
- How often are they are clicking on your posts and interacting with you,
- If they are Commenting and more weight is given to comments than LIKE's.
- LIKING. /unliking,
- If your content is recent and has a lot of activity.
It is very important knowing when and what to post.
Pictures elicit more response.
There is a lot of research on this topic. Some contradictory. Types of posts as measured by fan responses likes and shares.
- Image posts received 54% more engagement than text.
- Video posts received 27% more engagement than text.
- Image posts received 22% more engagement than video.
Master WHEN to post.
Friday posts generate the most engagement. Posts made before noon get 65% more engagement than posts after noon. Posting in the morning works!
Master WHAT to Post.
Links to your blog posts and 3rd party articles. If you blog often, which is recommended, aim for 40% to your blog and 60% to other articles.
Use Google Reader and AllTop.com to find content. If you’re having trouble finding content that you think would be useful to your fans, use
AllTop.com about AllTop.com
Use AllTop.com to help you answer the question, “What’s happening?” about the topic or industry that most interests you. Then display the five most recent headlines of the information sources as well as their first paragraph. Alltop.com does this by collecting the headlines of the latest stories from the best sites and blogs that cover that particular topic. They group these collections “aggregations” into individual web pages.
Google Reader and Google Blog about Google Reader
Google Reader constantly checks your favorite news sites and blogs for new content. Whether a site updates daily or monthly, you can be sure that you won’t miss a thing. Google Reader keeps track of your favorite websites. Google Reader is also a great way to listen what’s happening in your industry.
It’s simplifies your reading experience by showing you all your favorite sites in one convenient place. It’s like a personalized inbox that you can check daily or weekly (or whenever). Also makes it easy to discover new content that interests you or your target market
Use video
You can find great content on YouTube that your audience will find of value. Share 3rd party videos too. The best are the videos created by you. Create your own videos. Check my blog
Post photos
Mix up your photos, make sure they are all photos that you’re comfortable sharing 80% professional and/or business related and 20% of you that is the more personal touch.
Create friends lists refer to my blog
It is very important to monitor what content is being shared on your Facebook via your niche. Because you’re only seeing their posts. This cuts out a lot of the time thing.
Take These Next Actions!
Decide on how will you know if it’s working for you? Know the answer to this question before you get started.
- Create more content and create it more often. Post 3 times a day.
- Activate your network. Give them something to do with each of your posts a call to actions. Have them vote on something, click on a link to great content, answer a question, post a photo. Tell them what to do!
- Create a page that will direct them to your website, your blog!
You are reading How to Create a Facebook Updating Strategy that Works for You Read more from this series of posts.
The information I have shared should get you started on the right track and save you time and money.
If you would like to know more about us or you are looking at a business just take a look at what we are doing. You can do this by enter your details below.
It’s free to look. And it is your choice!
You can also select a link from below on related subjects.
I hope this information has been helpful to you and I can be of further help in the future.
Remember with
TEAMWORLDTEL: GET PAID ON BILLS!
“ YOU ARE IN BUSINESS FOR YOURSELF BUT NEVER BY YOURSELF”
TEAMWORLDTEL: GET PAID ON BILLS!
“ YOU ARE IN BUSINESS FOR YOURSELF BUT NEVER BY YOURSELF”
Friend's you are invited to Share this post and make a Comment
please click on the comment link below.
please click on the comment link below.
No comments:
Post a Comment