Lead Generation is the process of attracting people to what you do!
List creation is simply the result of Lead generation
So how do we attract people to what we are doing?
The obvious way is advertising been around for years millions of dollars are spend every day by companies big and small so it must work.The challenge for Home based Businesses is the cost of advertising is prohibitive. So we need to be innovative and look at other ways of Generating Leads as well.
Your warm list
All network marketing companies will teach you too “make a list” of all the people you know.
This is excellent advice and works well. So Create a List very important.
Research scientist have worked out that the average person comes in contact with a minimum of 2000 people, as we move through our lives. It is remembering them that are the difficulty that is why we use memory joggers and strategies of that like.
Your warm List and your skill level are the only assets you bring when you come to a Networking Business.
However the challenge with this warm list approach is that you may soon run out of people. Secondly the people you have on your list may not have the skill level to perpetuate momentum and growth. You can teach them but momentum suffers. The need to find new people becomes paramount.
The first possibility is the Referrals “The someone you should meet”. “The who do you know “.
Referrals are absolutely the best source of qualified business clients with out exception. To master this you need to set up a formal referral system and use it with all of your warm list people. Because having a system formalised means you will use it every time you are presenting to a person whether or not they are becoming a client with you.
- You are teaching your new client business partner this approach at their presentation and your client will notice and duplicate what you are doing.
- You are looking for referrals of qualified people they know who know a person and so on.
Mastering the way to get referrals is extremely important to your success it is a process. Please follow my blog suggestions on this. Who Do You Know?
Internet and Social Media
These forms of lead generation work better for a business that is more global or national if your Network marketing business is more local, you may not get massive results. But hey it is your business and it is up to you.
Driving people to your sites is the key to generating massive Lead generation. It can take time and a lot of tweaking to get there but when it happens, WOW!
There are some amazing strategies and you will need just to explore the web and experiment.
Remember to focus on your target market, for best results you want to prequalify as many people as you can quickly and with as little time. You are sorting!
I will briefly go through some of the recognised best places to focus on.
But remember if you find something that works for you “Just do more of it”
Facebook is by far the leader in social networks the prime function of Facebook is SOCIAL the boffins at face book have realised that this is a great business resource for lead generation.
I have a blog post: Know Why Facebook Matters to Your Business this post how to maximise Facebook with in the terms and conditions and is very comprehensive.
Also take a look at my Facebook page TEAMWORLDTEL Social Networking.
Take note of the use of the Fan Gate/Like Gate Option of my welcome page. It is difficult to get qualified leads from this but it can be done with the use of Opt in and auto responder technology.
And works best with a personalised website or a Blog like this blog you are on you can also check out this blog Netbizfacts for ideas.
Look at other people’s Facebook and pages and get ideas for yours. Become their friend and like their page.
YouTube is a video publishing and viewing platform. You can create an account, but you will need a Gmail account with Google so set that up first. They are easy to set up. Once a Google Gmail account is set you simply set up a YouTube account. This is where you can publish your video content on line and share it back to Blogs. Websites, Facebook and just about every social networking site you can imagine. It is very simple and YouTube has a major social networking feature and it functions much like Facebook. A blog will be posted soon on how to maximise YouTube I am still working on it
Blogs have gone out of fashion lately but to a network marketer a blog is an essential tool it allows you to post all number of interesting and not so interesting postings on topics. It gives you a website presence without the cost of hosting a web site. I use my blog as a repository for all manner of coaching and training material as you have experience. A blog can be used to advertise you products and services and increase the interaction with people the will eventually become leads for you. The use of Opt in and Auto responders make a blog a powerful tool in lead generation and give you the opportunity to prequalify leads.
There is also the opportunity to monetize your blog and earn and income by becoming and associate with companies like Google ad sense, Click Bank and Amazon.
url address” so you can direct people to your blog or pages in your blog.Video and photos can also be posted. If you were redirected to this site you are on a Blog post or page. I use Facebook as one of my the out there in your face advertising medium for bulk lead generation and direct people to my blog where it is possible to educate and prequalify them and direct them to the best opportunity for them where needed. It is all free. This is a strategy of mine other are different, how you use a blog is up to you but respect this medium it is very powerful.
Websites have all the features of a blog and much more the cost money to host and can require more specialised skills to maintain. If you have these then a site is the way to go. They are harder for most to update and this is possibly the only down side. Use it the same as a Blog direct all your traffic to your site and redirects as directions in the blog section above.
Lead Generation is a very large subject and I will need to create a Part 2 and maybe a part 3 Stay posted.
You are reading Lead Generation Part 1
Read more from this series of posts.
Who Do you Know
Internet Presence is Great – Internet Search Presence is Grand
The information I have shared should get you started on the right track and keep you there, save you time and money.
If you would like to know more about us, or you are looking at a business, just take a look at what we are doing. You can do this by enter your details below.
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I hope this information has been helpful to you and I can be of further help in the future.
Remember with
TEAMWORLDTEL: GET PAID ON BILLS!
“ YOU ARE IN BUSINESS FOR YOURSELF BUT NEVER BY YOURSELF”
TEAMWORLDTEL: GET PAID ON BILLS!
“ YOU ARE IN BUSINESS FOR YOURSELF BUT NEVER BY YOURSELF”
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